IPC Magazines has confirmed the forth- coming launch of Homes & Ideas, a new monthly home interest title due for release on September 9.
The title, with an initial print run of 235,000, will be published by the Southbank Group, which also deals with Ideal Home, Homes & Gardens and Country Homes & Interiors. Managing director of IPC Colin Reeves-Smith believes the launch will fully complement the publishing division’s existing home interest portfolio saying, “We expect it to expand both the market and our market share”. The title will stand in direct competition with Nat Mags monthly House Beautiful which has a circulation of 303,000.
