Instagram has announced that it has added a new set of creative tools to help “bring out and share the beauty of the moment as you remember it.”
As well as having the option to choose from 20 pre-set filters, users will now have the ability to adjust brightness, contrast, warmth, saturation, highlights, shadows, vignette and tilt shift.
In a blog post, the photo sharing site wrote: “Inspiring creativity is incredibly important to us – and as the Instagram community grows, we’ve been excited to hear requests for more ways to creatively take hold of how photos look and feel.”
A recent study by Forrester revealed that Instagram is significantly more engaging than any other social networking platform, delivering 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.
The platform currently has more than 200 million active users, with 7.3 million accessing the platform each day.
