Heather Petaccio will now be responsible for all aspects of the international ad tech and information company Adwanted’s US operations.
Petaccio was most recently president of SRDS, a subsidiary of Adwanted Group, and a business focussed on incorporating digital and traditional media into audience-first buying.
She joined SRDS in 2020 as director of info sales, and became president of SRDS in the same year.
Petaccio has prior roles at The New York Times, The Greater Reading Merchandiser, Kapp Advertising, Kantar Media SRDS and Multi-Health Systems Inc.
Adwanted Group, publisher of The Media Leader, provides advertising solutions, tools and services to advertisers and publishers to help them reach their target audiences.