Disney+ will launch its ad-supported subscription tier on 1 November, Disney has confirmed, nearly a year after the cheaper option debuted in the US.
The Standard with Ads package had launched in the US last December, and Disney is now introducing the same plan to new and existing subscribers in the UK and Europe.
The new Standard with Ads plan will cost £4.99 monthly, and have nearly all the same features as the new Standard package (£7.99 a month/£79.90 a year), except that it will include advertising and users won’t be able to download content.
Current Disney+ customers will be automatically moved to the new Premium subscription package (£10.99 a month/£109.90 a year) in November when the three revised plans become available, unless users actively switch to another plan from that date.
Jan Koeppen, president of The Walt Disney Company EMEA, said: “The introduction of the ad-supported plan marks the next evolution for Disney+ in the UK, as we provide greater choice for our customers and our world-class advertising partners alike.”
The new Standard with Ads package is being rolled out across the UK, France, Germany, Switzerland, Italy, Spain, Norway, Sweden and Denmark.