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19% of men watch television in a pub/ club each week on average (3.96 million), according to an out of home viewing report released by Sky this week. The most viewed channel is Sky Sports with 58% of men stating that their out of home viewing included this channel sometime in the past week. 54% of male pub/club viewers of Sky Sports are 18-34 year olds, and overall out of home viewing by men to Sky Sports football virtually doubles men in-home audiences.
1527 men were selected at random from BT telephone directories,aged 18+, by region, age and social class.
Question: Have you watched television at all during the past week outside of your home?
Pubs/Clubs/work, Hotel etc | 3.96m | 19% | ALL MEN |
Pubs/ Clubs/Work, Hotel etc | 1.90m | 26% | MEN 18-34 |
Question: Which channels have you watched in a pub/club etc in the last week?
MEN | MEN 18-34 | |
SKY SPORTS | 58%(2.27m) | 65% |
BBC1 | 38% | 35% |
ITV | 26% | 25% |
C4 | 21% | 17% |
MTV | 12% | 19% |
EUROSPORT | 8% | 7% |
Question: In a typical week do you usually watch FA Premier League Foot- ball in a pub/club etc?
SUNDAY | PUB/CLUB | 597,000 | |
ELSEWHERE | 148,000 | ||
TOTAL | 745,000 | ||
MONDAY | PUB/CLUB | 744,000 | |
ELSEWHERE | 140,000 | ||
TOTAL | 884,000 |
CONCLUSIONS INCLUDE: