Dentsu UK & Ireland and Pinterest will partner on an initiative to enable brands to develop a tailored growth plan on the platform.
It is the first time Pinterest has partnered with a UK agency network in this way.
The programme, called Nexus, will offer clients a free bespoke one-year growth programme focussed on specific objectives on the platform.
It will also allow brands to test new Pinterest tools, as well as access specialist support, education programmes, and a dedicated measurement steering group from Pinterest, Dentsu and attention specialist Lumen.
Wickes, a client of Dentsu media agency Carat UK, is piloting Nexus.