RTL AdAlliance has expanded the reach of Dailymotion Advertising as part of its online video offering to the UK and France after a successful pilot in Germany, Austria and the Nordics.
It means advertisers gain access to Dailymotion inventory through RTL AdAlliance’s international sales teams and localised services.
Following the pilot, the international media sales house will add the online video platform and provider of proprietary video players to its Total Video portfolio.
Dailymotion, meanwhile, gets access to a pan-European sales approach and local RTL AdAlliance sales units within key markets. The sales house has a portfolio of media brands that ranges from linear TV to online video.
Stephen Byrne, vice-president, partnership development, at RTL AdAlliance, said: “With Dailymotion, we are adding one of the most forward-thinking and successful European video providers to our family of local and international media champions.
“The appetite for video content, from short-form online video to long-form content on smart TVs, is growing rapidly. Dailymotion has been a pacemaker in providing consumers with high-quality content, making them a great addition to our online video offering.”
Dailymotion Advertising has a proprietary video platform that is available online as well as via an app on mobile devices and smart TVs, alongside a diversified portfolio of online video media brands. It has an audience of more than 450m monthly active users, with over 6bn video views.
Damien Alzonne, head of partnerships at Dailymotion Advertising, added: “RTL AdAlliance’s European DNA and integrated multi-platform approach to international brands and advertisers make it an ideal business partner, as our platform addresses a global audience.
“We complement the local market expertise of many of our media partners, including top-tier media brands like Elle or Le Parisien. With RTL AdAlliance, we can offer advertisers even greater added value through a complete ecosystem and high value-added services.”
