Consumer ABCs: Mens Lifestyle

Consumer ABCs: Mens Lifestyle

Condé Nast’s tech and science monthly Wired suffered a 13.3% annual decrease in its combined print and digital circulation, the latest ABC data shows.

The double-digit drop was driven by a 16% fall in print circulation to 35,616. Digital was up by 4% 6,098.

The Mens Lifestyle category leader, Men’s Health, has seen a significant reallocation of audience from print to digital. The Hearst title’s digital circulation grew 47% year on year, while print was down 19%, contributing an combined circulation fall of 9%.

Meanwhile Immediate’s BBC Science Focus enjoyed a double-digit increase for its combined print and digital circulation – up 11% to 50,142. While digital was up 43% year on year, print circulation only fell by 1%.

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