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Computing Sector Shows Strong Growth Whilst Lifestyle Monthlies Are Failing

Computing Sector Shows Strong Growth Whilst Lifestyle Monthlies Are Failing

The latest magazine circulation figures, for the January-June 1999 period, show that the computing, games and internet market is currently burgeoning with a growth of over 14.1% from the titles listed here. This is in stark contrast to the men’s and women’s monthlies sectors, which have both fallen into decline according to these latest figures from the Audit Bureau of Circulations (ABC).

The games console magazines are performing strongly in this audit, with Future Publishing’s Essential Playstation magazine putting on 95,000 (49.0%) in sales. Future, which concentrates on computing and gaming magazines, has done well from the boom in this sector with its N64, Official Playstation Magazine and Gamesmaster titles all turning in very strong results.

EMAP, on the hand, does not seem to have sussed the market like Future has, with its Computer & Video Games, Official Nintendo Magazine, Playstation Plus and Internet Magazine all showing declines in circulation. Dennis Publishing’s PC Zone turned in a strong performance with a 21.4% year on year increase in circulation.

Computing & Internet ABC Jan-Jun 1999 YoY Comparisons
Title Jan 98 – Jun 98 Jan 99 – Jun 99 Actual Change % Change
.Net 50,161 55,280 5,119 10.2
64 Magazine 34,049 36,456 2,407 7.1
64 Solutions 26,117 23,156 -2,961 -11.3
Al-Computer & Electronics Magazine 28,908 n/a n/a n/a
Amiga Format 19,220 13,264 -5,956 -31.0
Arcade n/a 35,822 n/a n/a
Computer & Video Games 78,976 68,210 -10,766 -13.6
Computer Arts 30,193 35,091 4,898 16.2
Computer Arts Special n/a 19,137 n/a n/a
Computer Buyer 52,106 51,223 -883 -1.7
Computer Music n/a 28,139 n/a n/a
Computer Publishing n/a 20,430 n/a n/a
Computer Shopper 171,105 173,256 2,151 1.3
Edge 27,610 29,263 1,653 6.0
Essential Playstation 64,289 95,781 31,492 49.0
Gamesmaster 58,700 67,852 9,152 15.6
Government Computing n/a 13,063 n/a n/a
Internet @ccess 16,062 19,041 2,979 18.5
Internet Magazine 53,221 47,192 -6,029 -11.3
Internet Works 20,308 24,388 4,080 20.1
Mac User 29,347 30,465 1,118 3.8
MacFormat 38,244 36,781 -1,463 -3.8
Micro Computer Mart n/a 27,057 n/a n/a
N64 56,310 82,867 26,557 47.2
N64 Pro 28,285 30,215 1,930 6.8
Official Nintendo Magazine 90,226 90,162 -64 -0.1
Official Playstation Magazine 314,114 385,764 71,650 22.8
Official Playstation Special n/a 63,994 n/a n/a
PC Answers 35,114 37,342 2,228 6.3
PC Basics n/a 30,584 n/a n/a
PC Format 110,227 97,627 -12,600 -11.4
PC Gamer 65,378 77,220 11,842 18.1
PC Gaming World 41,404 42,109 705 1.7
PC Guide 23,597 20,059 -3,538 -15.0
PC Home 40,174 40,239 65 0.2
PC Plus 117,149 126,815 9,666 8.3
PC Pro 142,160 155,184 13,024 9.2
PC Review 21,333 20,032 -1,301 -6.1
PC Zone 58,653 71,200 12,547 21.4
Personal Computer World 138,226 141,746 3,520 2.5
Play 71,153 76,528 5,375 7.6
Playstation Plus 96,795 61,092 -35,703 -36.9
Playstation Power 84,197 94,231 10,034 11.9
Playstation Pro 70,050 60,772 -9,278 -13.2
PowerStation 48,860 49,277 417 0.9
Total 2,452,021 2,805,406 353,385 14.4

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