Rajar Q1 2023: Commercial radio online listening surpasses analogue for first time

Commercial radio online listening surpasses analogue for first time

According to the latest Rajar radio audience data, online listening share on commercial radio reached 28% in Q1 2023 surpassing analogue listening (27%) for the first time.

Total online listening share now stands at 24.4%, a slight increase from last quarter’s 24.1%, and a two percentage point rise on the first quarter of last year.

Combined digital listening share now represents almost 68% of all radio listening. Its listening share actually fell from 67.9% in Q1 2022 to 66.6% at the end of last year, but then experienced a slight uptick to reach 67.6% in first quarter of 2023.

DAB made the greatest contribution to combined digital listening standing at 39.8% as of Q1 2023, however this represents a decline of 1.3 percentage points on the same period last year.

The audience data also showed that listening on smart speakers continues to grow, accounting for 14% of listening in Q1 2023 and rising from 10% in Q1 2022. In fact, smart speakers’ listening share now represents over half of all online radio listening.

Overall, 49.4 million people, representing 88% of the population, tuned in weekly for Q1 2023, with commercial radio reaching 38.7 million listeners per week.

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