Clear Channel retains top four airport contract
Clear Channel Outdoor has retained its exclusive contract to sell ad space at Birmingham International Airport (BIA).
BIA has recently completed a 10 year £260 million redevelopment programme, which will enable Clear Channel to offer enhanced ad opportunities, such as sponsorship of the new International Pier.
BIA offers advertisers multiple opportunities to reach more than 10 million visitors a year, 75% of which are in the ABC1 socio-demographic group, according to Clear Channel.
Rob Atkinson, Clear Channel’s managing director, said: “Birmingham International Airport aspirations to provide world-wide services from the Midlands, together with our long-standing partnership, make this a key renewal for CCO.
“We look forward to working with the airport to develop exciting advertising opportunities through our dedicated Birmingham sales force and our national sales team.”
Clear Channel offers a range of interior and exterior ad formats at BIA, including 4-sheets, 6-sheets, 48-sheets, 96-sheets, glass branding, special builds, wall wraps, ceiling banners, lamppost banners, column wraps, door sponsorship and Air Rail Link sponsorship.
The outdoor advertising company is also in discussion with BIA about the possibility of advertising and sponsoring along its new 230m-long international pier.
The “state of the art facility” has been designed to cope with the BIA’s global expansion plans and, on completion, will allow advertisers to target more than 4.3 million passengers in the first year.
Additional advertising opportunities may include internal advertising sites as well as a potential overall sponsor of the building and its airbridges.
Richard Gill, head of business development at BIA, said: “We’ve had a very successful partnership with Clear Channel over the last ten years and their team’s knowledge of the airport site is excellent.
“We’re pleased to be renewing the contract which will ensure that both advertisers and the airport get the best from their contracts and we look forward to exploring opportunities for sponsorship of the International Pier.”