CiTV Goes Interactive For Easter

ITV1’s children’s programmes will take on a new interactive element during the Easter holidays when viewers will be given the chance to influence CiTV’s programming schedule.

CiTV viewers will be given three programme options for each afternoon slot and will be able to vote for their preferred choices via the

CiTV’s executive producer, Martyn Fox, said: “We’re really looking forward to giving our viewers a chance to schedule the programmes they really want to see on CiTV over the Easter holidays.”

Granada’s SM:TV Live recently launched a new interactive application allowing viewers watching the Saturday morning children’s programme on ITV Digital to interact with various elements of the show, including Wonkey Donkey and Chums (see SM:TV Goes Interactive With KFC).

Carlton: 020 7663 6363 www.carlton.co.uk

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