Sonia Cunningham has joined the 4Sales team as AV leader for London from Hearts & Science.
The newly created role means Cunningham (pictured, main image) will be in charge of the audiovisual team in London, comprising the customer-facing sales team and AV Hub, and the strategy for the “effective delivery” of linear and digital advertising activity.
She will start in the role in October and report in to Victoria Appleby, head of sales in London. Additionally, she will work “collaboratively” with Loretta Hagger, the AV leader of the Manchester 4Sales team. Together they will aim to drive maximum commercial revenue across Channel 4, support the Trading Team and deliver deals.
Most recently at Hearts & Science, Cunningham was head of AV for more than three years and prior to that worked at Wavemaker as business director and activation lead managing the £100m L’Oréal account across a range of divisions.