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CBS Outdoor awarded £27m FirstGroup rail contract

CBS Outdoor awarded £27m FirstGroup rail contract

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FirstGroup has reappointed CBS Outdoor to manage advertising across its rail stations for the next five years.

CBS Outdoor will manage on-station advertising across all FirstGroup’s rail franchises – First Capital Connect, First Great Western, ScotRail and First TransPennine Express – as well as the on-train advertising on ScotRail.

Jason Cotterrell , franchise director at CBS Outdoor, said: “We are delighted to be reappointed by FirstGroup, it demonstrates First’s confidence in the expertise CBS Outdoor has to maximise its rail advertising asset whilst working safely and unobtrusively at its stations.

“As the largest rail operator in the UK, this partnership is extremely important to us and represents the cornerstone of our overland rail advertising proposition.”

CBS Outdoor also manages FirstGroup’s bus advertising on approximately 8,500 buses operating in more than 40 towns and cities across the UK.

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