More Opinion articles

James Papworth, marketing and strategy manager at IPC Media, discusses the current health of the magazine market in the wake of last week’s ABCs…There are 3,366 magazines registered at the Periodical Publishers Association (PPA), more than ever before, which pretty much means that there is a title for everyone.A few years ago, in the days… Continue reading Reflections On The ABCs

Guy Phillipson, chief executive of the Internet Advertising Bureau, discusses the emerging market of IPTV, exploring the scepticism surrounding the medium and its future benefits for both clients and advertisers…I’ve been to a couple of trade shows and conferences recently where IPTV has been a key theme. However, to be completely honest, they taught me… Continue reading Making Sense Of IPTV

The IPA TouchPoints Hub Survey launched earlier this year provides insight into cross-media consumption, with the ability to analyse this by a wealth of demographic, behavioural and attitudinal information. Roger Gane, research director at the RSMB and one of the UK’s leading audience researchers, looks forward to the next stage of the survey…There are inevitably… Continue reading IPA TouchPoints Integration

Communications regulator Ofcom is currently considering a selection of proposals that could spell the end of junk food advertising aimed at children on television. NewsLine editor, Susan Le May, examines how the debate has escalated in recent months…Government departments and health groups believe that marketing high fat, salt and sugar (HFSS) products to young people… Continue reading Ofcom’s Junk Ads Dilemma

Following the announcement that the IAB and NRS will join forces to move towards establishing an online planning currency, chief executive of the IAB, Guy Phillipson, explains why this is such an important and necessary step for the industry…During my 100-day review of the IAB shortly after I took on the role of CEO, a… Continue reading Online Stands Up To Be Counted

As commercial director at Guardian Newspapers Ltd, Stuart Taylor is responsible for ensuring the success in the advertising community of future format changes for the Guardian and the Observer. Here, ahead of MediaTel Group’s National Newspaper Seminar, he discusses how GNL is keeping up with the ever-evolving press…Strong newspaper brands will exploit the opportunities emerging… Continue reading The Future Of The Press

Publishing director of TVChoice, TVQuick and Total TV Guide, Julie Lavington, explains why television listings magazines have a unique demographic reach, which advertisers can capitalise on…In a world of ever-increasing media fragmentation, it’s reassuring to note that there is still one medium that offers the savvy advertiser the opportunity to reach a family audience in… Continue reading Not Just The “Housewife’s” Choice

Director of marketing at PPA, Phil Cutts, discusses how magazines can provide a powerful platform for advertisers, engaging readers more effectively than other forms of media in a fast-paced, fast-forwarded world…Last year, Ofcom announced that UK households were spending a third more on communications than they were five years ago. Magazines have played a recognisable… Continue reading The Strength Of Magazines

Robert Thurner, commercial director at mobile media agency Incentivated, discusses the future of mobile technology, the way it could change the media and how advertisers can utilise its functions…Picture this. Croatia is playing Brazil in the World Cup. Ivan is in the departure lounge waiting for his flight to Berlin to watch his countrymen take… Continue reading The Rise Of Mobile Media

The advent of peer-to-peer streaming technology may mean that the internet is finally ready as a medium for radio and television. So argues Will Morton, managing director of Robonobo Ltd, an online company made up of a group of individuals who undertake projects designed to promote collaboration and community through digital technology…The adoption of the… Continue reading Peer-To-Peer, Changing The Face Of Broadcasting