ISBA has endorsed the IASH code that seeks to stop ads appearing against websites potentially damaging to the brand.
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WPP CEO Sir Martin Sorrell expects China and India to be the first countries to show signs of an advertising recovery.
Amanda Henderson, a former Mindshare business director, has been appointed key accounts director at IPC Advertising’s central sales division.
The IPA’s Geoff Russell explains how demonstrating the value of the services clients receive can help the fight against increased cost cutting.
IPC Media is creating a central digital advertising operation called IPC Media Digital Sales.
Sir Martin Sorrell’s WPP Group has reported a 47% fall in pre-tax profits to £252.2 million in the first half of 2009.
In our latest weekly column, Stuart Hodgkinson, client services director, RMG Connect, looks at how new ways of working can help a business grow and succeed.
WPP is expected to cut its full-year sales forecast when it releases its latest financial figures tomorrow.
Microsoft is selling its interactive advertising agency, Razorfish, to Publicis Groupe in a cash and shares deal worth $530 million (£317 million).Razorfish will continue to operate under its brand name and will become part of VivaKi, the new Publicis Groupe entity created in June 2008.Razorfish’s management team, led by CEO Bob Lord, will remain unchanged.Maurice… Continue reading Publicis Groupe buys Microsoft’s Razorfish
“Too many media agencies are surviving on share deals to prop up their business models”, Paul Hayes, managing director NI Commercial at News International, told the audience at today’s MediaTel Group ‘Future of Newspapers’ seminar.“There is not just an over supply of media; currently there is an over supply of media agencies.”Phil Georgiadis, chairman and… Continue reading “Too many agencies surviving on share deals to prop up business models”