Dentsu agency, Carat, has become Vodafone’s “exclusive media provider” in 15 markets.
The renewed contract sees Carat become international media agency of record and will run until January 2023.
This marks an “expansion” of Carat and Vodafone’s previous relationship which dates back to 2019 when the agency first won the business.
Carat will continue to build “strong media connections” for Vodafone on track and will also explore new and innovative media opportunities across branded content and next generation technology touchpoints.
