The eleventh in a series of reports from the Business Media Research Committee is being released today , giving detailed media and marketing data about the British business man and woman.
The survey was carried out by Research Services Ltd using a three stage probability sample, screening 2,699 businessmen representing an estimated universe of 1,209,000 businessmen in Great Britain.
In the study a business- man is defined as: “a man or woman of middle or higher management status whose occupation implies the exercise of significant business responsibilities”.
Conclusions drawn from the survey’s methodology and results include;
The use of the Computer Assisted Personal Interviewing technique significantly inproved responses given by interviewees
The British Business Survey Indentifies Decision Makers
69% of business women are educated to degree standard
63% of businessmen claim not to have taken an air trip abroad for business purposes in the past 12 months
Only 8% of business men do not have access to a computer facility
Businessmens’ favourite quality paper is the Daily Telegraph (16.9%), followed by the Financial Times (16.2%)
Amongst tabloid newspapers 17.3% read the Daily Mail.
Senior Public Sector Businessmen choose the Guardian as their daily paper
The following gives an outline of some of the results achieved by the Business Media Research Committee in its 1993 survey.
