Bartle Bogle Hegarty has recently conducted a study to examine the public’s attitudes to the BBC, revealing that consumers oppose the introduction of ads on the TV service.
Research groups were split into three age brackets, 18-25, 26-35 and 36-50 and concentrated on heavy TV viewers in the BC1/C2D brackets.
Results from the survey show that although the public appreciates that the BBC needs additional finances it would not welcome an increase in the TV licence – a unanimous suggestion was that the BBC introduces programme sponsorship.
