Media, marketing and tech company Brave Bison has acquired Social Chain, the social media marketing agency founded by celebrity entrepreneur Steven Bartlett.
Brave Bison has bought Social Chain for an initial £7.7m but payments could exceed £16m depending on company performance. Social Chain is expected to generate £13.8m in revenue this year and its clients include Amazon, TikTok, KFC and AppleBeats.
Bartlett, who fronts the popular The Diary of a CEO podcast and appears on BBC’s Dragon’s Den programme, founded the Manchester-based agency as an 18-year-old in 2014.
Social Chain CEO Pete Metcalfe will join Brave Bison’s leadership team.
