Bartlett sells Social Chain agency

Bartlett sells Social Chain agency
Bartlett: founded Social Chain at 18
In brief

Media, marketing and tech company Brave Bison has acquired Social Chain, the social media marketing agency founded by celebrity entrepreneur Steven Bartlett.

Brave Bison has bought Social Chain for an initial £7.7m but payments could exceed £16m depending on company performance. Social Chain is expected to generate £13.8m in revenue this year and its clients include Amazon, TikTok, KFC and AppleBeats.

Bartlett, who fronts the popular The Diary of a CEO podcast and appears on BBC’s Dragon’s Den programme, founded the Manchester-based agency as an 18-year-old in 2014.

Social Chain CEO Pete Metcalfe will join Brave Bison’s leadership team.


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