As advertisers, we should be thinking critically about current Millennial beliefs and behaviours – and what that is now creating in the next generation, writes futurist Tracey Follows.

Nike’s latest campaign has taken an issue which divides people along demographic lines and used it to create further division, writes Tracey Follows. The result will almost certainly alienate many ordinary consumers.

Collaborative machines are set to redefine parts of our society, writes futurist Tracey Follows – they also provide an opportunity for those who can help us navigate a new era of people-tech culture.

Cannes Lions Judge and futurist Tracey Follows warns that the industry misunderstands what really counts as innovation.

After decades of broadcast media telling people what to buy and what to do, voice activated machines have found a way to first listen to and then respond to consumers. By Tracey Follows.

The obsession with the academic’s ‘brand purpose’ mantra has led agencies and marketers astray.

The evidence suggests agencies have become disconnected from society and are left unable to explain the changes within it, writes Tracey Follows. They now seriously risk being left behind.

Think how disruptive it would be to use media to improve the health and well-being of customers, writes futurist Tracey Follows.

Against the backdrop of a world that encourages more voices in media, we now have liberal-thinking brands using their power to boycott or ban media they don’t care for. It’s a dangerous road, writes Tracey Follows.

Tracey Follows argues that there will be three distinct phases for the Internet of Things – and each will impact advertisers differently. So are you ready for the Internet of Un-things and Thoughts?