Mark Barber

Mark arguably does more than any other individual to demonstrate the value, reach and impact of commercial radio in the UK. In his role of Planning Director at Radiocentre, Mark is responsible for developing its award-winning research and content strategy. He is the architect of Radiocentre’s highly successful Brand Multiplier, ROI Multiplier, Strike A Chord, Radiogauge and Emotional Multiplier research projects and many more; and is co-author of the book ‘An advertiser’s guide to better radio advertising’ published by Wiley. In 2015 he received an MBE in the Queen’s New Year’s Honour’s list for services to commercial radio. Before joining Radiocentre, Mark spent 18 years as a strategic media planner on blue-chip clients across a number of agencies, most recently as Communications Planning Director at Universal McCann where, amongst others, he ran the Bacardi Martini, Nestle, MasterCard and Microsoft accounts.