Google is running a series of print ads in a bid to demonstrate that online ads are more effective.

The overall daily newspaper market was down -9.3% YoY and -1.3% PoP in July, however, a number of titles posted increases in the month.

In the latest NRS release for the July 2011 to June 2012 period, the Sunday red-tops posted the most positive results, even with the addition of The Sun (Sunday), which has reported a readership figure for the first time.

In the latest ABC Consumer Magazines release, for January to June 2012, 62 titles (excluding groups) reported digital figures – up from just 17 titles in the same period last year.

To get a real picture of how the consumer magazine market is holding up, Newsline asked AdConnection, Arena Media, Maxus, Carat and MPG Media Contacts for their views.

Today’s ABC release, for the January to June 2012 period, paints a fairly bleak picture for the consumer magazine market, with just a few exceptions.

The Domestic News and Affairs market completely bucked the downward consumer magazine trend, with every title posting a YoY increase, with the market up 5.4% YoY and up 0.5% PoP.

Overall the TV Listings market is down 5.4% YoY, with only one title showing a YoY increase (Total TV Guide – up 3.1%).

Ideal Home remains ahead of Country Living in the Home Interest sector, though both titles posted YoY and PoP declines.

An overview of performances by publisher, focusing on some of the triumphs and disappointments of the leading consumer magazine publishers over the January to June 2012 ABC period.