The Media Leader and Adwanted are going for B-Corp status. We would love to use our place at the centre of all things advertising and media to connect with other companies on a similar journey.
Free whitepaper on podcast listening with key data from Mediatel’s Consumer Surveys app, featuring: TouchPoints; MIDAS; Connected Screens and Video & Voice.
The panel at Media Playground 2012’s Data Debate opened by considering the impact that data has had on the advertising marketplace
BARB’s future focus is on measuring viewing on other devices. It is adding web TV measurement to a further 1000 panel homes next year and this could be the point at which it can start reporting on viewing through laptops and PCs.
Armed with a 2 litre bottle of Strongbow (a “targeting” prize from the panel sponsors, Kantar), Neil Mortensen questioned a panel of media agency research directors at yesterday’s MRG conference.