Partner content: Streaming app and UX developer TeraVolt believes broadcasters can avoid ‘giving away’ revenue and data to social media in their quest to reach and engage Gen Z and Gen Alpha.
John Moulding
John Moulding is Editor-in-Chief at Videonet, where he has been covering the evolution of multiscreen TV, connected TV and advanced advertising, among other things, since 2010. He has been reporting on television business and technology since 1999, when digital multichannel TV started to take root in Europe.
LATEST ARTICLES
The GroupM division’s Total TV Measurement solution provides de-duplicated reach and frequency against a broad set of Barb demographic audiences.
The number of Internet users claiming to watch little or no linear TV on a typical day grew 22% in the two years to Q1 2023.
Paramount Global covers the whole portfolio of entertainment properties owned by the company.
EMEA commercial chief Lydia Fairfax insists linear channels are a first window for content and a shop window for Discovery+
The audience measurement specialist Comscore has announced three new major investors, including the U.S. cable operator Charter Communications.
Comscore has partnered with Samba TV to harness ACR-based viewing insights from Smart TVs to demonstrate ad exposure and match that against business outcomes like purchase behaviour.
The report highlights some significant reach differences between different markets.
The themes for Videoscape Europe – the strategy thought-leadership event for broadcaster digital, direct-to-consumer, SVOD, AVOD and virtual Pay TV – have been revealed.
Senior television executives from ITV, Channel 4, Roku, Discovery and Pubmatic tell John Moulding about their strategies to limit damage and embrace innovation.