Warc’s James McDonald examines how direct mail is performing during a tumultuous time for the industry.

As cinema adspend approaches its highest level on record, Warc’s James McDonald looks at what’s driving the sector.

In the final of our exclusives, Warc’s James McDonald looks at how the growth in view-on-demand ad expenditure is shaping the market.

Classified advertising has changed significantly over the last 30 years – not least in terms of adspend, writes Warc’s James McDonald.

Display adspend has grown at its strongest rate for four years. Here, Warc’s James McDonald looks at the impact across different media.

Following the publication of the latest UK adspend forecasts, James McDonald, research analyst at Warc, shows how the traditional TV spot continues to be a powerful form of advertising in the UK.

Following the publication of the latest UK adspend forecasts, James McDonald, research analyst at Warc, says national newsbrands have been canny in their adaptation to new technology.

Following the publication of the latest UK adspend forecasts, James McDonald, research analyst at Warc, explains the drivers behind digital’s double-digit growth.

Following the publication of the latest UK adspend forecasts, James McDonald, research analyst at Warc, looks at how recruitment adspend has changed over the years – and where it is headed.

Following the publication of the latest UK adspend forecasts this week, James McDonald, research analyst at Warc, examines the health of the UK’s largest advertising sector.