Marketing budgets continued to rise in the third quarter of this year with little evidence that high oil prices, rising interest rates and economic worries are hampering the recovery.The IPA’s latest quarterly Bellwether report, compiled by NTC research, reveals that the number of UK companies increasing their marketing spend outnumbered those cutting it for the… Continue reading UK Marketing Recovery Still On Track

ITV Sales has appointed Mark Trinder, former head of marketing communications at Woolworths, as its new head of advertiser relationships, replacing Mark Butterfield, who stepped down earlier this year.Trinder will take up the new role in January next year with responsibility for developing longterm relationship with advertisers and showing how the ITV portfolio of channels… Continue reading ITV Sales Appoints Trinder As Advertising Boss

Advertisers must develop new ways of reaching consumers if they are to survive in the digital age, according to Ofcom chairman David Currie.Delivering the Royal Television Society’s Annual Flemming Memorial Lecture, Currie warned that the growth of mutli-channel television, personal video recorders and high-speed broadband would change the way advertisers do business.He said that in… Continue reading Ofcom Boss Warns Advertisers Of Digital Dangers

Fledgling digital television channels BBC Three and BBC Four are providing poor value for money and are doing little to drive digital take-up, according to an independent review carried out for the Government.A wide-ranging report conducted by the London Business School’s marketing professor Patrick Barwise, looked at the performance of BBC Three, BBC Four, CBBC… Continue reading BBC Three And Four Provide Poor Value For Viewers

More young people in the UK claim to read a national newspaper during the average week than visit the pub, according to the latest research from the Newspaper Marketing Agency.The first detailed study of youth reading habits shows that a whopping 77% of hard-to-reach 16 to 24 year-olds read a national title on a weekly… Continue reading Young People Prefer Newspapers To Pubs

Online advertising spend rocketed by 76% in the first half of this year to just under £267 million, according to the latest figures from the Interactive Advertising Bureau.The increase takes the medium’s share of overall UK adspend to an all time high of 3.2%, placing it well ahead of cinema and putting it on track… Continue reading Internet Adspend Rockets By 76% In First Half

RAJAR is to carry out what it claims are ‘pioneering’ tests of three different audiometers as part of plans to upgrade its existing diary system of audience measurement to a new electronic method by 2007.The Audiometer Validation Test will take place next month to determine how well the Arbitron Portable Meter, the Eurisko NOP World… Continue reading RAJAR To Carry Out ‘Pioneering’ Audiometer Tests

Emap’s weekly teen magazine Sneak unveils a new look this week following in-depth research carried out over the summer to boost circulation.The revamped title will carry a new design and logo aimed at making it more eye catching on the shelf, as well as a range of new content specially tailored to appeal to its… Continue reading Emap Sneaks In Redesign Of Weekly Teen Title

Flextech is planning to capitalise on the growth of Living TV’s valuable youth audience with the launch of a new spin-off channel focusing heavily on reality-TV shows and exclusive acquisitions.Living TV 2 will hit the multi-channel airwaves on 13 December and will broadcast daily from 9am to midnight with a mix of US imports and… Continue reading Living TV Launches Spin-Off Dedicated To Reality Shows

Advertisers wishing to target the early adopters of fashion and mobile phones should promote their products during programmes such as Hollyoaks and Pop Idol, according to the latest research into influential consumers.Channel 4, Taylor Nelson Sofres and the Bristol Business School have carried out an extensive study into the media habits of consumers who are… Continue reading Research Shows Brands How To Target Early Adopters