Global advertising group, Aegis, performed admirably last week with shares rising by an impressive 9.77%. The group recently revealed increased revenues for the first six months of 2004, spurred on by a recovery in Europe and strong business wins.Aegis Group’s revenues now stand at just under £339 million, a rise of 15% on last year,… Continue reading Sharewatch: Positive Results See Aegis Rising

Richard Desmond’s Northern & Shell is to make its first foray into the women’s glossy magazine market with the launch of a new fashion focused title called B Happy.The company, which publishes the Daily Express Newspaper and OK! magazine, is planning to unveil the new title next spring in an attempt to compete with existing… Continue reading Desmond Gears Up For Launch Of New Women’s Glossy

Publicis Groupe, the world’s fourth largest marketing services company, has given its clearest indication yet that it might follow in the footsteps of its rivals with the creation of a single media buying point outside of the US.The news comes as the French-owned holding group for ZenithOptimedia and Starcom MediaVest revealed plans to create a… Continue reading Publicis Ponders Creation Of Single Buying Point

The long-awaited advertising recovery may have brought a feeling of optimism to the industry but it has yet to result in a significant increase in UK new business, according to figures from the AAR’s NewBizMoves database.The latest official data reveals little notable improvement in the advertising sector with a total of 198 creative account reviews… Continue reading New Business Activity Remains Subdued In First Half

Emap’s Magic 105.4 FM is launching a £1.5 million television advertising campaign to strengthen its position in the increasingly competitive London market.The campaign, which is the first to be created by St Luke’s since winning the magic contract in May, will run on terrestrial television, with additional coverage of Emap’s range music video channels including… Continue reading Magic Attempts To Cast Spell Over London Listeners

Viacom Outdoor has doubled its national rail advertising business by snatching the £9 million First Rail contract from rival Maiden Outdoor.The lucrative five-year contract represents a major coup for the company, giving it the exclusive rights to sell all outdoor poster formats on the full range of stations owned and operated by First Group Trains… Continue reading Viacom Doubles Rail Business With First Group Win

Emap’s Magic 1.05.4 FM is launching a £1.5 million television advertising campaign to strenghten its position in the increasignly competitive London market.The campaign, which is the first to be created by St Lukes since winning the magic contract in May, will run on terrestrial television, with additional coverage of Emap’s range music video channels including… Continue reading Magic Attempts To Cast Spell Over London Listeners

The Times is launching a multi-million pound advertising campaign featuring stars such as Gordon Ramsay, Johnny Wilkson and Jodie Kidd in an attempt to establish itself as a balanced and agenda setting newspaper.The wide-ranging campaign, created by Rainey Kelly Campbell Roalfe/Y&R, will see the newspaper abandon its three-year-old ‘What’s important’ strapline in favour of ‘Join… Continue reading Times Turns To Celebrities With New Branding Campaign

Future Publishing has announced plans to enter the burgeoning children’s magazine market with the launch of a new title called Jetix based around hit television shows such as Power Rangers, Spider Man and Teenage Mutant Ninja Turtles.The title is the first to come out of new division set up by the company especially to work… Continue reading Future Enters Kids Market With Jetix Magazine

Five’s director of programmes, Dan Chambers, on a possible merger with Channel 4: “At the moment there are so many dogs sniffing so many bottoms nobody knows what will happen. There’s so much flirtation going on between channel bosses – it looks as if the foreplay will go on forever.”Veteran BBC broadcaster, John Humphrys, on… Continue reading Television Titbits From The Edinburgh Festival