Following Route’s R48 recent release, we’re taking a look at digital frames by UK conurbations and ratio percentages against total number of frames. Nottingham is showing the highest ratio at 13.46%, however, the total number of Route frames is low, suggesting it’s more digitalised (per screen total) than most cities. With digital billboards in and… Continue reading More routes lead to digital
Full report available at: Mediatel > Connected > Consumer Surveys
Mediatel Connected’s Consumer Surveys app allows us to dig into the Video & Voice’s H1 2023 survey to look at free broadcaster VOD services by audience. As can be seen in the chart, Channel 4’s streaming service has a higher proportion of 18-34s claiming to use its streaming services on at least a weekly basis… Continue reading AnyBVODy for TV?
More data available at: Mediatel Connected > AV
Full report available at: Mediatel Connected > Media Landscape > Revenue and Forecasts > Forecasts
Route data shows that digital screens are seen by 83% of the UK population each week. When looking at OOH as a medium, on the whole, this rises to 97%. We take a look at the Route R46 numbers behind these figures for an insight into digital vs static frames, by environment. With over 83,000… Continue reading A Screen future?
Results from the latest RAJAR MIDAS survey results show that the number of hours respondents listen to live radio in an average week, via smart or Bluetooth speakers, has increased over the past 3 years. Comparing wave 2 2019 to wave 2 2022, the trends showed fewer respondents listening to live radio for 1-2 hours… Continue reading The smartest voice in the room
