Unlike some industry voices, Dominic Mills doesn’t believe the public needs protecting from native advertising – but the ads do need to be clearly labelled and those brands that slip up can do irreparable damage…
ARCHIVE ▸ Dominic Mills
GSK’s recent letter to agencies is not only crass, but the worst kind of blackmail, says Dominic Mills. However, it’s dangerous to stigmatise all procurement departments based on the behaviour of a few.
Trading desks have escaped the laser-like scrutiny of both the client procurement departments and the media auditors, says Dominic Mills – but he can’t see this lasting, and sooner or later they’ll have to come clean…
As Jonathan Mildenhall proved for Coca Cola, creativity means commercial success – so why, wonders Dominic Mills, aren’t more brands making the connection…
There has been speculation that Tim Hipperson’s departure from Zenith is linked to the loss of two of the company’s core clients. However, this theory is flawed, says Dominic Mills. Here, he explains why…
It’s possible the new-biz director will soon be overshadowed by the rise of an entirely new creature, says Dominic Mills. Meet the client retention director – whose job includes what you might call ‘marriage counselling’…
As retailers enter the tablet market with increasingly cheaper, own-brand devices, Dominic Mills asks what – or who – is coming next, and whether there’s logic to other non-retailer brands doing the same…
After AdBlock writes an open letter to Twitter drawing up an ‘Acceptable Advertising’ code, Dominic Mills asks if we are about to enter a new phase in the fight for the heart and soul of the online world.
If it is the advertising that makes the brand promise, then it is the role of content marketing to show how brands live up to it. But in the tragic case of BT.com it has turned into an irrelevant, useless mess says Dominic Mills.
Last week, led by new president Ian Priest, the IPA launched its first ‘Adaptathon’ – an ambitious 18 month programme to try and improve client agency relationships. Dominic Mills reports on some of the surprising outcomes.