Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.

While most of us may be struggling with the post-Christmas blues (and weight), this supermarket has entered 2015 with an advertising bang.

‘Tis the season to be jolly… and drunk, of course, as this week’s winner of Who won the Sun? reveals.

Can you guess which ad placed in last week’s Sun was most effective at engaging readers?

This week’s winner managed to come out on top amid the Black Friday chaos with a broadband offer too good to refuse.

This week’s winner has got Mirror readers’ hearts racing (with high blood pressure), with a breakfast offering too good to refuse.

Christmas appears to be turning us all into Pavlovian consumer drones – with this week’s winner coming out on top with a festive offer too good to refuse…

Find out which popular department store achieved an impressive standout of 90% in this week’s Mirror – 13% above the norm.

The supermarket claws are out in full swing again this week with the battle of the painfully garish price-busting yellows.

This week’s winner is no stranger to winning over readers; however, this time has employed some super sneaky supermarket tactics to do so…