Alice Dunn, marketing executive at Kantar Media, says: “With sport at the forefront of people’s minds this summer, understanding and targeting those most interested in sport could prove lucrative for the canny marketer”…

Alice Dunn, marketing executive at Kantar Media, gives an insight in to music fans ahead of an exciting summer…

Ahead of this weekend’s Jubilee, Alice Dunn, marketing executive at Kantar Media, gives an insight into British holiday-makers…

Kantar Media TGI & Custom Marketing Executive, Alice Dunn discusses the findings and marketing implications of the Kony 2012 Invisible Children video campaign.

Alice Dunn, marketing executive at Kantar Media, reveals key insights on upmarket British holiday-makers…

Alice Dunn, marketing executive at Kantar Media, reveals key insights on the ever-popular cookery show genre, particularly given the strong viewing figures that were recently posted by Masterchef…

Alice Dunn, marketing executive at Kantar Media, reveals key insights about the spending power of the winter holiday crowd…

With the return of ‘I’m a Celebrity’ and the likes of ‘Strictly Come Dancing’ pulling in the Saturday night ratings, British fascination with celebrity culture is as fixed as ever.

Alice Dunn, marketing executive at Kantar Media, on why environmentally-friendly consumers are a lucrative group for marketers to tap into…

Alice Dunn, marketing executive at Kantar Media, says now is the time for marketers to start targeting devoted shoppers who will return again and again long after the Olympics moves on to Rio…