ASOS expands retail media formats and targeting
![ASOS expands retail media formats and targeting ASOS expands retail media formats and targeting](https://the-media-leader.com/wp-content/uploads/2023/03/ASOS-retail-media.-Credit-ASOS.-Resized..jpg)
Online fashion retailer ASOS has launched new retail media formats with ad tech company Criteo.
In the three-year deal, ASOS will use Criteo’s retail media technology to add sponsored ads to its platform, and off-site targeting across thousands of premium publisher sites and connected TV.
ASOS already had on-site display ads, which will be enhanced by Criteo to bring brand messages on the website and app to new custom audiences.