Online fashion retailer ASOS has launched new retail media formats with ad tech company Criteo.
In the three-year deal, ASOS will use Criteo’s retail media technology to add sponsored ads to its platform, and off-site targeting across thousands of premium publisher sites and connected TV.
ASOS already had on-site display ads, which will be enhanced by Criteo to bring brand messages on the website and app to new custom audiences.
