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ABC Results Jan-Jun 2008:Impressive Circulation Increases In Gaming Sector

ABC Results Jan-Jun 2008:Impressive Circulation Increases In Gaming Sector

Computing Magazines Future Publishing’s Official Nintendo Magazine enjoyed an impressive year on year rise in circulation of around 27.5% for the January to June period according to the latest ABC data.

It now has a total figure of over 61,000 copies.

Playstation magazine PSM3 also reported a healthy year on year increase, of 29.5%, to more than 31,000 copies.

The most impressive year on year growth in percentage terms was for PSW, up around 33.5% to just under 23,000 copies.

Top placed title in the sector, Official Xbox 360, was also up, by 2.2%, giving it a circulation of 67,000.

Future’s other Xbox title was down however. Xbox World 360 now has a circulation of around 29,000 copies following a year on year fall of almost 4%.

GamesMaster, also from Future, dipped by around the same amount year on year, leaving its circulation at just under 46,000.

The two computer magazines in our analysis were almost polar opposites, with Windows Vista – The Official Magazine falling by around 26.5% year on year, while MacFormat was up by 27% over the same period.

Windows Vista – The Official Magazine now has a circulation of around 28,000 copies, while MacFormat‘s stands at around 27,000.

Gaming Magazines: Jan-Jun 2008 Year On Year Comparisons
Title Publisher Jan-Jun 07 Jan-Jun 08 Actual Change % Ch
360 Imagine Publishing 12,017 13,007 990 8.2
360 Gamer Uncooked Media 12,586 16,007 3,421 27.2
Edge Future Publishing 30,021 30,164 143 0.5
GamesMaster Future Publishing 47,719 45,691 -2,028 -4.2
N Gamer Future Publishing n/a 20,290 n/a n/a
Official Nintendo Magazine Future Publishing 47,925 61,159 13,234 27.6
Official Xbox 360 Future Publishing 65,673 67,097 1,424 2.2
Playstation Official Future Publishing n/a 51,533 n/a n/a
PSM3 Future Publishing 24,121 31,235 7,114 29.5
PSW (Formerly Playstation World) Future Publishing 17,132 22,903 5,771 33.7
X360 Imagine Publishing 30,179 30,203 24 0.1
Xbox World 360 Future Publishing 30,296 29,135 -1,161 -3.8

Computing Magazines: Jan-Jun 2008 Year On Year Comparisons
  Publisher Jan-Jun 07 Jan-Jun 08 Actual Change % Ch
Windows Vista – The Official Magazine Future Publishing 38,524 28,274 -10,250 -26.6
MacFormat Future Publishing 21,435 27,216 5,781 27.0

The figures listed in NewsLine’s ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Friday 15 August 2008. Late submissions and changes may be made after this date, and will thereafter be amended in MediaTel’s Press database.

ABC: 01442 870 800 www.abc.org.uk

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