14 Feb 2003 |

ABC Jul-Dec 2002: Glamour Storms Ahead Of Competiton

The figures listed in NewsLine’s ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Thursday 13 February 2003. Late submissions and changes may be made after this date, and will thereafter be amended in MediaTel’s Press database. For full notes on how NewsLine’s reports are compiled please see Important Notes: ABC July – December 2002

ABC results for the six months to December 2002 show Glamour continuing its success in the women’s monthly magazine market. After toppling Cosmopolitan from the top spot last year, the hand-bag-sized title recorded a 23.1% year on year increase in circulation, taking it to 537,474. Cosmopolitan, meanwhile, saw circulation remain virtually static at 463,058.

However, there was comfort elsewhere for Natmags, with Company seeing a 26.5% increase in circulation, taking it to its highest level for over a decade and Zest recording a healthy 15.1% year on year rise to 115,081.

Other women’s monthly magazines also enjoyed a successful period, with Time Life Entertainment’s fledgling InStyle seeing circulation increase by 15.9% year on year and Hachette Filipacchi’s Red recording its highest circulation figure ever. There was also good news for Emap’s Yours, which continued to prove its popularity among older women, with a solid 5.7% year on year increase in circulation.

At the other end of the scale, Candis, which is owned by Newhall Publications, saw the sector’s most notable decline in percentage terms, with circulation slipping by 27.9% year on year to 259,947. Prima recorded a 14.5% dip in the six months to December and H Bauer’s fortnightly Real saw circulation drop by 7.4% to 161,181.

Overall, however, things look relatively positive for the women’s monthly magazine sector, with increasing competition and the entrance of Hachette Filipacchi to the market helping to keep publishers on their toes.

Women’s Monthly ABC YoY Comparisons
Title	Publisher	Jul-Dec 01	Jul-Dec 02	Actual Change	% Ch
19	IPC Media	118,001	110,884	-7,117	-6.0
B (B)	Hachette Filipacchi (was Emap)	192,733	192,945	212	0.1
Candis	Newhall Publications	360,516	259,947	-100,569	-27.9
*Celebrity Looks (see also Celebrity Magazines)* (C)**	Emap	113,564	n/a	n/a	n/a
Company	National Magazine Company	261,117	330,373	69,256	26.5
Cosmopolitan	National Magazine Company	463,010	463,058	48	0.0
Elle (B)	Hachette Filipacchi (was Emap)	210,861	212,505	1,644	0.8
Essentials	IPC Media	176,078	165,229	-10,849	-6.2
Eve	BBC Worldwide	121,157	121,070	-87	-0.1
Family Circle	IPC Media	180,134	168,363	-11,771	-6.5
Glamour	Conde Nast Publications	436,579	537,474	100,895	23.1
Good Housekeeping	National Magazine Company	405,140	407,032	1,892	0.5
Harpers & Queen	National Magazine Company	86,039	88,049	2,010	2.3
InStyle	Time Life Entertainment	151,159	175,245	24,086	15.9
Marie Claire	IPC Media	382,094	400,038	17,944	4.7
New Woman	Emap	305,088	294,611	-10,477	-3.4
Prima	National Magazine Company	380,040	325,042	-54,998	-14.5
Real*	H Bauer	173,988	161,181	-12,807	-7.4
Red (B)	Hachette Filipacchi (was Emap)	173,774	192,005	18,231	10.5
She	National Magazine Company	176,183	183,017	6,834	3.9
Tatler	Conde Nast Publications	82,026	84,018	1,992	2.4
Vanity Fair	Conde Nast Publications	89,177	87,411	-1,766	-2.0
Vogue	Conde Nast Publications	195,167	202,108	6,941	3.6
Woman & Home	IPC Media	253,008	271,887	18,879	7.5
Yours	Emap	360,186	380,688	20,502	5.7
Zest	National Magazine Company	100,011	115,081	15,070	15.1
Total		5,946,830	5,929,261	-17,569	-0.3
*Circulates fortnightly