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ABC Consumer July-Dec 2013: print and digital combined

ABC Consumer July-Dec 2013: print and digital combined

To reflect the true reach of a magazine brand, for the first time ABC has issued combined digital and print data.

Additionally, from the January to June 2014 reporting period, all ABC consumer magazine titles will now be required to report data on a monthly basis, as well as a ‘Total Average Net Circulation’ figure for the half-year or full year.

ABC has said that the move will offer a greater level of transparency to the media industry. The monthly totals and the proportion which is ‘Actively Purchased’ will appear on each Consumer Magazine ABC certificate and also in the Issue by Issue/Monthly Consumer Magazine report.

The number of bundled subscriptions sold for a combined print and digital package will also be clearly stated on the certificate.

Commenting on the changes, Adam Crow, head of print brands at MediaCom said: “Although I welcome the improved levels of transparency, there is one note of caution: the combined circulation figure is actually ‘gross’ total containing varying levels of duplication making it difficult to establish genuine breadth of the brand.”

Similarly, Jessica Evans, media director, Carat UK added: “Whilst the inclusion of digital editions into the headline press figure is positive, the figures do not include fully interactive tablet editions, nor mobile, website or other brand extensions such as events.

“Therefore whilst it’s a step closer to analysing the total brand footprint, we’re still not entirely there yet.”

Available here are the combined digital and print figures. As not every magazine brand is included in the new data and given there is no year-on-year comparable data, Newsline has published the results separately from the full print-only market overviews, available here.

Title Publisher Print & Digital (gross) Jul-Dec 13 Print Edition Jul-Dec 13 Digital Edition Jul-Dec 13 Digital Jan-Jun 13 % change Digital Jul-Dec 12 % change
T3 Future Publishing Ltd 52,975 30,656 22,319 – – 11,158 1.00
The Economist – Continental Europe Edition The Economist Newspaper Ltd 245,783 228,726 17,057 14,116 0.2 11,624 0.47
Stuff Haymarket Consumer Media 77,340 62,391 14,949 – – 5,093 1.94
The Economist – Asia Pacific Edition The Economist Newspaper Ltd 151,130 136,206 14,924 11,527 0.3 9,516 0.57
BBC Top Gear Magazine BBC Worldwide 150,884 137,482 13,402 10,685 0.3 5,655 1.37
The Economist – United Kingdom Edition The Economist Newspaper Ltd 221,080 208,438 12,642 8,818 0.4 6,879 0.84
GQ Conde Nast Publications Ltd 127,040 114,867 12,173 12,231 -0.0 11,779 0.03
Total Film Future Publishing Ltd 67,450 55,316 12,134 12,280 -0.0 1,631 6.44
BBC Good Food BBC Worldwide 268,844 257,424 11,420 10,621 0.1 9,486 0.20
BBC History Magazine Immediate Media Company 89,378 78,239 11,139 8,770 0.3 6,431 0.73
New Scientist – US/Canadian Sales Reed Business Information Limited 28,432 17,865 10,567 7,655 0.4 5,398 0.96
Men’s Health Hearst-Rodale 213,393 203,053 10,340 12,018 -0.1 12,676 -0.18
How It Works Imagine Publishing 49,311 39,270 10,041 10,603 -0.1 9,662 0.04
Nuts IPC Media Ltd 62,118 53,342 8,776 6,112 0.4 n/a –
Vanity Fair Conde Nast Publications Ltd 90,018 81,344 8,674 8,308 0.0 7,728 0.12
Vogue Conde Nast Publications Ltd 201,077 192,763 8,314 7,601 0.1 3,703 1.25
Wired Conde Nast Publications Ltd 57,497 49,279 8,218 8,104 0.0 6,961 0.18
MacFormat Future Publishing Ltd 23,136 15,099 8,037 – – 3,375 1.38
Slimming World Magazine Miles-Bramwell Executive Services Ltd 458,517 450,778 7,739 n/a – n/a –
Women’s Health Hearst-Rodale 112,512 105,426 7,086 5,579 0.3 2,600 1.73
Cosmopolitan Hearst Magazines UK 286,043 279,127 6,916 9,894 -0.3 10,841 -0.36
OK! Magazine Northern & Shell PLC 308,220 301,355 6,865 4,402 0.6 2,873 1.39
N Photo Future Publishing Ltd 30,696 23,929 6,767 – – 4,954 0.37
HELLO! Hello! Ltd 288,331 281,923 6,408 4,176 0.5 2,860 1.24
Time Magazine – EMEA (excluding BI/SA) Time Warner Publishing Bv 317,039 310,899 6,140 – – n/a –
Edge Future Publishing Ltd 20,485 14,351 6,134 – – 3,636 0.69
Elle Decoration Hearst Magazines UK 71,371 65,663 5,708 6,484 -0.1 6,563 -0.13
Digital Camera Magazine Future Publishing Ltd 40,401 34,824 5,577 – – 6,354 -0.12
Cycling Plus Future Publishing Ltd 51,155 45,640 5,515 – – 4,389 0.26
Elle (U.K.) Hearst Magazines UK 172,079 166,680 5,399 6,808 -0.2 7,070 -0.24
Esquire Hearst Magazines UK 59,979 55,011 4,968 5,336 -0.1 5,942 -0.16
Future Music Future Publishing Ltd 11,181 6,216 4,965 – – 4,580 0.08
Glamour Conde Nast Publications Ltd 415,258 410,480 4,778 4,575 0.0 4,248 0.13
BBC Focus Immediate Media Company 70,085 65,693 4,392 3,743 0.2 3,061 0.44
New! Northern & Shell Magazines Ltd 378,311 373,972 4,339 2,920 0.5 n/a –
Computer Music Future Publishing Ltd 12,920 8,625 4,295 – – 2,923 0.47
Guitarist Future Publishing Ltd 25,047 20,931 4,116 – – 1,659 1.48
Men’s Fitness Dennis Publishing Limited 54,387 50,318 4,069 4,892 -0.2 3,952 0.03
What Hi-Fi Sound & Vision Haymarket Consumer Media 34,832 30,817 4,015 – – 1,944 1.07
Photo Plus Future Publishing Ltd 26,876 22,913 3,963 – – 3,246 0.22
Harpers Bazaar Hearst Magazines UK 111,071 107,150 3,921 5,043 -0.2 5,524 -0.29
.NET – The Internet Magazine Future Publishing Ltd 14,304 10,632 3,672 – – 3,606 0.02
Good Housekeeping Hearst Magazines UK 414,542 410,981 3,561 4,567 -0.2 3,378 0.05
Computer Arts Future Publishing Ltd 12,426 8,876 3,550 – – 3,047 0.17
Red Hearst Magazines UK 203,354 199,841 3,513 3,445 0.0 2,939 0.20
Grand Designs Media 10 Ltd 33,919 30,444 3,475 2,903 0.2 2,435 0.43
Airliner World Key Publishing Ltd 35,724 32,314 3,410 – – n/a –
Classic Rock Team Rock Ltd 57,488 54,109 3,379 – – 2,608 0.30
Lonely Planet Traveller Immediate Media Company 53,360 50,052 3,308 2,695 0.2 1,537 1.15
Digital Photographer Imagine Publishing 14,511 11,225 3,286 – – 3,048 0.08
Living etc IPC Media Ltd 94,728 91,552 3,176 2,730 0.2 2,549 0.25
The Economist – Middle East/Africa Edition The Economist Newspaper Ltd 26,253 23,087 3,166 2,997 0.1 2,518 0.26
Woman & Home IPC Media Ltd 356,282 353,169 3,113 2,382 0.3 800 2.89
Jamie Magazine Jamie Magazine Ltd 53,175 50,111 3,064 2,181 0.4 n/a –
3D World Future Publishing Ltd 8,769 5,768 3,001 – – 1,716 0.75
What Mountain Bike Future Publishing Ltd 14,861 11,869 2,992 – – 2,204 0.36
Runner’s World Hearst-Rodale 80,010 77,023 2,987 – – 3,328 -0.10
Health & Fitness Dennis Publishing Limited 21,864 18,893 2,971 3,866 -0.2 4,164 -0.29
Four Four Two Haymarket Consumer Media 87,658 84,701 2,957 859 2.4 873 2.39
F1 Racing (UK Edition) Haymarket Consumer Media 47,698 44,761 2,937 – – 839 2.50
PC Gamer Future Publishing Ltd 22,054 19,125 2,929 – – 3,241 -0.10
Mountain Biking UK Future Publishing Ltd 36,299 33,377 2,922 – – 2,775 0.05
Mollie Makes Future Publishing Ltd 39,755 36,962 2,793 – – 2,785 0.00
Imagine FX Future Publishing Ltd 15,845 13,137 2,708 – – 2,371 0.14
Wallpaper IPC Media Ltd 100,460 97,797 2,663 – – 2,072 0.29
Time Magazine – British Isles (BI) Time Warner Publishing Bv 130,114 127,452 2,662 – – n/a –
Country Living Hearst Magazines UK 190,004 187,360 2,644 3,227 -0.2 2,533 0.04
MacUser Dennis Publishing Limited 9,462 6,912 2,550 – – 3,301 -0.23
Total Guitar Future Publishing Ltd 19,262 16,774 2,488 – – 1,977 0.26
SFX Future Publishing Ltd 25,835 23,355 2,480 – – 2,243 0.11
Fast Bikes Future Publishing Ltd 17,626 15,381 2,245 – – 2,050 0.10
Playstation Official Future Publishing Ltd 29,973 27,758 2,215 – – 1,320 0.68
Inside Soap Hearst Magazines UK 147,294 145,082 2,212 1,686 0.3 973 1.27
Digital SLR Photography Dennis Publishing Limited 25,655 23,456 2,199 – – 2,299 -0.04
Autosport Haymarket Consumer Media 23,177 21,027 2,150 – – 134 15.05
Olive Immediate Media Company 62,247 60,178 2,069 1,708 0.2 944 1.19
Company Hearst Magazines UK 90,116 88,059 2,057 2,543 -0.2 2,447 -0.16
Psychologies Magazine Kelsey Publishing Ltd 75,473 73,417 2,056 n/a – n/a –
House & Garden Conde Nast Publications Ltd 120,008 117,964 2,044 2,301 -0.1 2,111 -0.03
Marie Claire European Magazines Limited 227,729 225,708 2,021 1,764 0.1 905 1.23
Linux Format Future Publishing Ltd 20,238 18,283 1,955 – – 1,625 0.20
Golf Monthly IPC Media Ltd 52,199 50,245 1,954 1,641 0.2 1,022 0.91
Tatler Conde Nast Publications Ltd 83,209 81,267 1,942 1,893 0.0 1,627 0.19
Ideal Home IPC Media Ltd 193,101 191,197 1,904 1,232 0.5 726 1.62
Instyle UK IPC Media Ltd 146,507 144,628 1,879 1,834 0.0 1,585 0.19
Look Evarn Ltd 187,884 186,055 1,829 1,124 0.6 n/a –
Now IPC Media Ltd 196,726 194,948 1,778 1,117 0.6 n/a –
Homes & Gardens IPC Media Ltd 122,230 120,511 1,719 1,348 0.3 1,554 0.11
BBC Gardeners’ World Immediate Media Company 197,390 195,763 1,627 1,346 0.2 558 1.92
Women’s Fitness Dennis Publishing Limited 19,115 17,504 1,611 2,088 -0.2 1,014 0.59
PC Pro Dennis Publishing Limited 36,629 35,043 1,586 – – n/a –
Autocar Haymarket Consumer Media 37,783 36,212 1,571 – – 597 1.63
What’s on TV IPC Media Ltd 1,051,129 1,049,558 1,571 1,104 0.4 n/a –
Reveal Hearst Magazines UK 178,409 176,844 1,565 1,458 0.1 1,692 -0.08
Official Xbox 360 Magazine Future Publishing Ltd 37,519 35,961 1,558 – – 1,368 0.14
Yachting World IPC Media Ltd 17,597 16,044 1,553 – – 1,467 0.06
Times Higher Education TSL Education Ltd 16,502 14,982 1,520 – – 320 3.75
World Of Interiors Conde Nast Publications Ltd 58,008 56,505 1,503 1,589 -0.1 1,503 n/a
Conde Nast Brides Conde Nast Publications Ltd 53,073 51,648 1,425 – – 1,029 0.39
Metal Hammer Team Rock Ltd 27,694 26,273 1,421 – – 1,246 0.14
African Business IC Publications Ltd 25,350 23,930 1,420 – – n/a –
Conde Nast Traveller Conde Nast Publications Ltd 78,014 76,614 1,400 1,711 -0.2 1,648 -0.15
Amateur Photographer IPC Media Ltd 16,878 15,505 1,373 – – 1,294 0.06
Yachting Monthly IPC Media Ltd 24,624 23,286 1,338 – – 1,193 0.12
PC Pilot Key Publishing Ltd 14,452 13,128 1,324 – – n/a –
New Musical Express IPC Media Ltd 19,491 18,184 1,307 821 0.6 n/a –
Chat IPC Media Ltd 331,102 329,821 1,281 940 0.4 n/a –
Country Homes and Interiors IPC Media Ltd 95,823 94,588 1,235 853 0.4 468 1.64
BBC Wildlife Immediate Media Company 38,474 37,240 1,234 – – 706 0.75
Practical Boat Owner IPC Media Ltd 29,078 27,849 1,229 – – 1,067 0.15
House Beautiful Hearst Magazines UK 118,290 117,065 1,225 1,292 -0.1 1,380 -0.11
Computeractive Dennis Publishing Limited 91,346 90,122 1,224 – – n/a –
Gardens Illustrated Immediate Media Company 34,765 33,547 1,218 1,102 0.1 673 0.81
Classic & Sports Car Haymarket Consumer Media 71,257 70,044 1,213 – – 50 23.26
Airforces Monthly Key Publishing Ltd 19,447 18,246 1,201 – – n/a –
Papercraft Inspirations Future Publishing Ltd 23,334 22,158 1,176 – – n/a –
BBC Easy Cook BBC Worldwide 45,282 44,120 1,162 841 0.4 436 1.67
World Soccer IPC Media Ltd 30,182 29,024 1,158 – – 689 0.68
BBC Sky at Night Immediate Media Company 24,081 22,966 1,115 1,043 0.1 627 0.78
Star Northern & Shell PLC 261,796 260,693 1,103 664 0.7 n/a –
Simply Knitting Future Publishing Ltd 39,220 38,150 1,070 – – n/a –
220 Triathlon Immediate Media Company 26,606 25,546 1,060 – – 308 2.44
Cycle Sport IPC Media Ltd 19,614 18,560 1,054 – – n/a –
Style at Home IPC Media Ltd 97,890 96,867 1,023 638 0.6 n/a –
Cycling Weekly IPC Media Ltd 28,809 27,841 968 – – n/a –
Woman IPC Media Ltd 252,239 251,296 943 462 1.0 n/a –
What Digital Camera IPC Media Ltd 14,978 14,050 928 – – 1,193 -0.22
Rhythm Future Publishing Ltd 7,295 6,372 923 – – 772 0.20
25 Beautiful Homes IPC Media Ltd 101,566 100,647 919 862 0.1 595 0.55
Mountain Bike Rider IPC Media Ltd 21,405 20,495 910 – – n/a –
Motor Boat & Yachting IPC Media Ltd 12,217 11,314 903 – – 900 0.00
Air International Key Publishing Ltd 12,642 11,740 902 – – n/a –
Times Educational Supplement TSL Education Ltd 48,062 47,191 871 – – n/a –
Rugby World IPC Media Ltd 33,922 33,070 852 – – 410 1.08
Hornby Magazine Key Publishing Ltd 35,415 34,570 845 602 0.4 – –
All About Soap Hearst Magazines UK 64,376 63,544 832 1,075 -0.2 622 0.34
Games Master Future Publishing Ltd 17,492 16,660 832 – – 919 -0.10
Prima Baby Immediate Media Company 21,880 21,065 815 n/a – n/a –
BBC Music Magazine Immediate Media Company 40,827 40,044 783 – – 268 1.92
The Tablet Tablet Publishing Company Ltd 20,471 19,691 780 – – n/a –
Flypast Key Publishing Ltd 39,533 38,764 769 – – n/a –
Horse & Hound IPC Media Ltd 44,458 43,737 721 – – n/a –
Prima Hearst Magazines UK 260,734 260,051 683 832 -0.2 676 0.01
Woman’s Own IPC Media Ltd 226,116 225,436 680 468 0.5 n/a –
Woman & Home Feel Good Food IPC Media Ltd 55,117 54,445 672 – – n/a –
Web User Dennis Publishing Limited 29,408 28,739 669 – – n/a –
Airfix Model World Key Publishing Ltd 11,488 10,844 644 – – n/a –
New African IC Publications Ltd 39,731 39,088 643 – – n/a –
TV & Satellite Week IPC Media Ltd 155,779 155,138 641 455 0.4 n/a –
Your Home Hubert Burda Media UK 122,896 122,266 630 n/a – n/a –
Homes & Antiques Immediate Media Company 57,093 56,480 613 493 0.2 461 0.33
Cycling Active IPC Media Ltd 23,152 22,555 597 – – n/a –
Essentials IPC Media Ltd 106,848 106,262 586 488 0.2 n/a –
Women’s Running Wild Bunch Media Ltd 25,842 25,273 569 – – 248 1.29
Time Magazine – Southern Africa (SA) Time Warner Publishing Bv 39,409 38,845 564 – – n/a –
BBC Countryfile Magazine Immediate Media Company 39,216 38,661 555 403 0.4 256 1.17
Perfect Wedding Immediate Media Company 25,901 25,360 541 – – n/a –
Men’s Running Wild Bunch Media Ltd 13,412 12,891 521 – – 394 0.32
Good to Know Recipes IPC Media Ltd 29,408 28,898 510 268 0.9 n/a –
Country Life IPC Media Ltd 38,739 38,275 464 – – 149 2.11
Motorboats Monthly IPC Media Ltd 10,017 9,555 462 – – 383 0.21
You and Your Wedding Immediate Media Company 33,011 32,551 460 – – n/a –
Pick Me Up IPC Media Ltd 183,662 183,210 452 257 0.8 n/a –
New Statesman New Statesman Ltd 28,936 28,495 441 – – 224 0.97
Who Do You Think You Are? Immediate Media Company 20,904 20,482 422 – – 188 1.25
Real People Hearst Magazines UK 186,100 185,682 418 521 -0.2 384 0.09
Cross Stitch Crazy Immediate Media Company 18,804 18,387 417 – – n/a –
Card Making & Papercraft Immediate Media Company 37,478 37,064 414 – – n/a –
Gurgle Magazine Media 10 Ltd 20,462 20,049 413 334 0.2 207 1.00
The World of Cross Stitching Immediate Media Company 37,380 36,980 400 – – n/a –
Beautiful Kitchens IPC Media Ltd 16,105 15,726 379 – – 206 0.84
Craftseller Immediate Media Company 18,519 18,158 361 – – – –
The Field IPC Media Ltd 28,294 27,966 328 – – 153 1.14
Practical Caravan Haymarket Consumer Media 25,845 25,538 307 – – 52 4.90
Practical Motorhome Haymarket Consumer Media 12,399 12,112 287 – – 119 1.41
Railway Magazine Mortons Media Group Ltd 37,853 37,571 282 – – n/a –
Woman’s Weekly IPC Media Ltd 307,357 307,086 271 204 0.3 n/a –
Computer Shopper Dennis Publishing Limited 22,048 21,790 258 – – n/a –
Soaplife IPC Media Ltd 68,121 67,891 230 213 0.1 n/a –
Science Uncovered Future Publishing Ltd 24,576 24,356 220 – – – –
TV Times IPC Media Ltd 254,593 254,376 217 154 0.4 n/a –
Quick Cards Made Easy Immediate Media Company 19,153 18,940 213 – – n/a –
TV Easy IPC Media Ltd 112,675 112,472 203 52 2.9 n/a –
Motorsport News Haymarket Consumer Media 9,563 9,391 172 – – 73 1.36
Knit Today Immediate Media Company 20,847 20,683 164 – – n/a –
Best Hearst Magazines UK 208,706 208,548 158 349 -0.5 175 -0.10
Wedding (formerly Wedding & Home) Hubert Burda Media UK 24,356 24,205 151 – – n/a –
Sporting Gun IPC Media Ltd 25,436 25,294 142 – – n/a –
Amateur Gardening IPC Media Ltd 32,836 32,700 136 101 0.3 n/a –
Shooting Times & Country Magazine IPC Media Ltd 21,303 21,173 130 – – n/a –
The Shooting Gazette IPC Media Ltd 12,532 12,430 102 – – n/a –
Anglers Mail IPC Media Ltd 27,803 27,709 94 – – n/a –

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