OpenAI unveils SearchGPT, its AI-powered search engine, vying for Google’s crown
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OpenAI has officially entered the search engine arena with SearchGPT, its AI-powered tool designed to revolutionize how we find information online. The search engine aims to provide users with “fast and timely answers with clear and relevant sources,” potentially challenging not only established giants like Google and Bing, but also startups like Perplexity.
“We think there is room to make search much better than it is today,” OpenAI CEO Sam Altman wrote in a post on X.
Unlike traditional search engines that deliver a list of links, SearchGPT wants to understand and organize search results. Users type in their queries, and SearchGPT delivers information and visuals gleaned from the web, complete with links to the source material. This fosters a more conversational search experience, allowing users to ask follow-up questions and explore related searches presented in a sidebar. Location-based awareness also plays a role, with SearchGPT incorporating general location information and offering the option to share more specific details for refined results.
SearchGPT is just a “prototype” for now. The tool is powered by the GPT-4 family of models and will only be accessible to 10,000 test users at launch, according to The Verge. OpenAI plans to eventually integrate SearchGPT’s functionalities into ChatGPT. The search engine is partnering with publishers and creators to help users discover publisher sites and experiences, while bringing more choice to search.
This prototype represents a potential threat to Google’s search dominance, particularly following Google’s own AI Overview experiment that received negative feedback for inaccurate summaries. As the competition in the AI search market heats up, it will be fascinating to see how SearchGPT evolves and whether it can deliver on its promise of a more responsible and user-friendly search experience.