NBCUniversal hopes the Paris games will boost its struggling streaming service, Peacock. The media giant will make all of its 2024 Olympics coverage available on Peacock, including some bonus and specialty shows, marking a fresh start for the network after executives acknowledged its two previous Olympics broadcasts were “significantly challenged” and “impaired” by the COVID-19 pandemic. “We had Peacock in play and it was part of our coverage in Tokyo, and then again in Beijing, but in Tokyo, frankly, we didn’t do a very good job for our customers,” Mark Lazarus,  NBCUniversal’s Media Group Chairman who oversees streaming, told reporters last month.
NBCUniversal offers first-ever commercial-free hour during Paris Olympics opening ceremony
![NBCUniversal offers first-ever commercial-free hour during Paris Olympics opening ceremony NBCUniversal offers first-ever commercial-free hour during Paris Olympics opening ceremony](https://the-media-leader.com/wp-content/uploads/2024/07/383add17-0888-4c5b-a8b2-1f3b1813fb2b-750x422.jpg)