Tracy De Groose

Tracy is Executive Chair of Newsworks and a portfolio director, advisor and investor. At Newsworks, the marketing arm of the national newsbrands, she is tasked with championing Britain's vibrant news media to readers and advertisers across the nation. Prior to this, Tracy was CEO of Dentsu Aegis Network, where she managed the UK & Ireland P&L of 20 media, creative, digital and data agency businesses with over 4,000 people across London, Manchester, Edinburgh and Dublin. Under her leadership the Group doubled in size between May 2014 and September 2017. Tracy's earlier career saw her tackle some of the UK’s biggest marketing and communications challenges, both agency and client side. From the early days of revitalising the Stella Artois brand in the 90s - making it reassuringly expensive and 1998 FMCG Brand of the Year - to turning media agency Carat into the fastest growing network in 2013 and a Sunday Times top company to work for in the UK. A champion of WACL and a trailblazer for diversity and inclusion, Tracy believes in paving the way for others to follow and regularly prioritises time to mentor, support and guide emerging talent. While at Dentsu, she developed a ‘women and leadership’ programme, launched a diverse creative agency, fortysix, and devised The Code; a secondary schools programme to promote digital and creative skills in schools to make a positive impact on the next generation of talent. In 2016, Tracy was named one of London's most influential people in the Evening Standard's Progress 1000 list and hailed as a ‘Woman to Watch Europe’ by Advertising Age. She also sat on the World Economic Forum’s Future of Innovation and Entrepreneurship Council.