Tim Gentry

Tim Gentry is the global revenue director for Guardian News and Media. He is responsible for creating and implementing a global strategy that delivers the best in class innovation across trading, monetisation and display development for GNM’s growing global commercial interests. Previously to this role, Tim was revenue director at GNM for 18 months and led a department of over 50 people with teams specialising in advertising revenue performance, direct, agency and programmatic trading, and developing advertising products across all GNM platforms. Under his lead GNM launched the award-winning planning tool 'Audiences not Platforms' - the Guardian's approach to audience delivery across on and offline products, using innovative formats and unique audience targeting technology and research. ‘Audiences not Platforms’ has been phenomenally successful since launch, growing into a multimillion-revenue stream in its first quarter. A GNM stalwart, Tim has held various positions in the commercial team since 1996, which include client advertisement manager from 2003-06, commercial effectiveness Manager from 2007, and head of optimisation and effectiveness from 2010-2012. Prior to joining the Guardian, Tim worked with Emap where he spent three years following graduation from Imperial College.