Following Videoscape 2016, Bloomberg Intelligence’s Tal Smoller adds context to the recent advertising trends by looking at the prospects, changing consumer habits and the consequential shift towards digital advertising.
Tal Smoller
Tal Smoller is a European Media Analyst for Bloomberg Intelligence, a unique research platform that provides context on industries, companies, and government policy, available on the Bloomberg Professional Service at BI . She joined Bloomberg as an Equity Data Analyst in 2011 and has specialised in European telecoms & media industry research since 2013. Smoller previously worked as a sell-side Equity Research Analyst at Bank of America Merrill Lynch. She holds Bachelor of Commerce degrees in law and investment management from the University of Johannesburg.