Suzanne Moorey-Denham, managing director, Dynamic Logic Europe, examines recent research from the company, which shows new ways of gaining the most effective impact from online advertising…Recent research based on Dynamic Logic’s MarketNormsÂŽ database, shows that limiting the number of times an online ad is served to a particular person (or technically their browser cookie), and… Continue reading Frequency Capping

Marketers are increasingly spending more of their ad budgets online and it is essential for them to find out what works and what doesn’t. With this in mind, Suzanne Moorey-Denham, managing director of Dynamic Logic, discusses the strengths and weaknesses of online video ads and how they can be utilised for maximum effect…Our latest research… Continue reading The Impact Of Online Video