Stephen Broderick shares six principal steps advertisers can take to ensure that their digital media budgets are less vulnerable to fraud.

The ways in which agencies have adapted since the ANA’s 2016 probe into media rebates appear to have made some elements of trading even less transparent, writes Stephen Broderick.

If CMOs had asserted their right to know where every cent of their budgets was invested across the supply chain, today we would have a very different media landscape, writes Stephen Broderick.