Mike Read runs operations and sales in the UK and in Europe for Verto Analytics. Prior to Verto, he was Managing Director and SVP of comScore Europe. He has a wealth of industry and audience measurement knowledge and experience. Mike was VP Custom Panels at Netvalue and Managing Director UK/Europe at BPA Worldwide auditing print and online publications prior to that. Mike started his media career in the UK television advertising industry with spells at LWT, Meridian Broadcasting and TVS.