Lynne Robinson

Lynne Robinson is the Research Director of the IPA - the charted institute for UK communications agencies. In this role she is responsible for representing agency interests on all the UK industry media research contracts at both board and technical levels. Lynne is also responsible for the IPA TouchPoints Survey which provides a time-based view of how media usage fits into consumers’ daily lives and the first, industry-available, cross media channel planner. Lynne began her career at J. Walter Thompson and was the Media Research Director of Leo Burnett prior to joining the IPA. Lynne is a frequent speaker at conferences and seminars around the world and was the first female chair of the UK Media Research Group.