Jon is CEO of IAB UK, the industry body for digital advertising. The IAB brings its members together - including advertisers, agencies, ad tech and media owners - to build a sustainable future for digital advertising. Having headed up marketing at Orange, Jon joined IAB UK in 2008 as its first Head of Mobile. He went on to become Director of Mobile and Operations and Chief Operating Officer, before taking on the role of CEO in 2017. A self-confessed tech lover, Jon often speaks about digital advertising at high-profile events and regularly writes for industry publications such as Mediatel, Campaign and The Drum.