Following the Connected Consumer Conference 2015, VisualDNA’s Jon Hewson looks at how brands can turbocharge their video advertising.
Jon Hewson
With over 20 years experience in the advertising industry, Jon Hewson joined Seedtag to lead the In-Image Advertising company's business in the UK.
Marketing graduate Jon started his career with Border Television in his hometown of Carlisle before moving up through the ranks in media. He served as Group Managing Director for CN Radio's portfolio of 11 radio stations across the UK and Ireland and co-founded GMG Radio, now one of the United Kingdom’s largest radio groups.
Jon also spent time at GCap Media as Managing Director of two regional radio media businesses, and at 2i Media where, again, he sat as MD before joining Rovi in 2010.
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As the juggernauts of digital video and programmatic buying collide in the market, what will be the impact on advertisers and brands? VisualDNA’s Jon Hewson investigates.
The electronic programme guide is a powerful tool for broadcasters looking to drive live tune-in, says Rovi’s Jon Hewson. So why is not taking off in the UK?
The TV landscape is undergoing a tectonic shift as viewers transition from traditional devices to connected platforms, impacting the ways in which tech-savvy and social consumers perceive and interact with video content. As a result, there are huge implications for TV ad campaign strategies, as Jon Hewson, Advertising Director EMEA at Rovi explains…