Brands can be built on Facebook and Instagram but marketers will be most successful if they also understand the context of the platform, writes Jane Ostler.
Jane Ostler
Jane Ostler is Managing Director of Media & Digital at Kantar Millward Brown, leading the UK team’s work on media and digital effectiveness evaluation with publishers, agencies and clients. She is part of the global executive Media & Digital team.
Prior to this, Jane led creative and media digital units at Ogilvy, Mindshare and JWT before a spell in early-stage venture capital. She was then a clientside at Digital UK, owned by the BBC and commercial broadcasters, who led the UK’s successful switchover from analogue to digital TV. She led on marketing strategy, managed agencies, execution and audience support. She has also held the role of Communications Director at Digital Radio UK.
Jane is a qualified architect, runs, cycles and swims, and has two teenage sons.
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