The days of annual media planning should be behind us, argues Kantar’s Hannah Walley, as she analyses the 2020 strategies of Christmas advertisers.

As a new Kantar study shows online ads are not reaching and engaging women as well as they could, Hannah Walley looks at the strategies to reverse the trend.

Mobile advertising is facing a serious crisis according to many experts and the issue has dominated recent Newsline editorial and MediaTel conferences. So what advice is being given to mobile marketers? Here, Millward Brown’s Hannah Walley shares her thoughts…